Leasing on the agenda for BMW Group
BMW has revealed it is to strengthen relationships with leasing companies, following the appointment of a new team of account managers.
The company has also created the new role of Tactical Leasing Manager, which will focus on BMW Group’s overall approach to leasing brokers as a whole.
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Lee Pennells takes on this new role, while three appointments have been made to the Leasing Key Account Manager roles.
Ian Munro joins BMW from Fiat Chrysler Automobiles and will focus specifically on leasing company relations and residual value management. Hollie Crumlish joins the company from the Manufacturer Engagement Team at LeasePlan UK, while Jack Munford has transferred from Alphabet and brings with him experience gained in the leasing sector and BMW’s own retailer network.
Leasing vital for manufacturers
The news comes just weeks after the Finance and Leasing Association (FLA) revealed that four out of five new cars hitting the road in the UK are purchased using some form of point-of-sale finance.
Earlier this year, it was confirmed that personal contract hire grew 77% year-on-year between 2015 and 2016, and BMW’s new appointments show that manufacturers understand how crucial the leasing sector is.
Adam Harley, National Leasing Manager said: “This new structures allows us to build on our core strengths of collaboration and partnership. Clearly defined Key Account Management roles will deliver even higher standards of customer service to our leasing company partners.
“It remains vital to recruit the very best candidates and I am delighted to have recruited such high quality individuals to represent our brands. Separating the tactical sales activity and having a specific focus on the SME and Broker Sectors will allow us to better understand how to engage with this growing market.”