Jaguar Land Rover launches all-inclusive leasing subscription service

Jaguar Land Rover is the latest manufacturer to launch a car subscription service, with Carpe offering customers all-inclusive and hassle-free access to brand new Jaguar and Land Rover vehicles.

It joins Volvo and Mercedes-Benz in doing so, with other manufacturers such as BMW also taking tentative steps into the new market in the US.

Carpe Jaguar Land Rover Subscription

The service is aimed at busy, high-mileage UK residents who spend many hours on the road. They can sign up to Carpe from today and subscribe to driving a brand new Jaguar or Land Rover for 12 months with no deposit.

All-inclusive unlimited motoring packages start from £910 per month for a standard specification Jaguar E-Pace through to £2,200 per month for a range topping Range Rover Sport HSE (excluding VAT).

Insurance is included in the monthly cost with drivers covered by a fully comprehensive policy. Routine servicing and maintenance is included in the subscription cost, which is done at Jaguar and Land Rover approved centres.


Carpe allows subscribers to get a new car every year and the vehicle specifications can be tailored to meet individual needs, with no restrictions on mileage.

Sebastian Peck, managing director, InMotion Ventures, said: “We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs.

“For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution. We aim to give our customers as much flexibility, freedom and choice as we can. We are excited to see Carpe come to market.”

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