Toyota: Recall programme on course

With Toyota’s highly publicised accelerator recall campaign now a month old, the Japanese car maker has confirmed that over 50% of the cars that had been identified as requiring attention have had corrective work carried out.

An even larger proportion of recalled Prius models have received adjustment to their braking software programme with 58 per cent of the affected vehicles updated.

More than 200 Toyota service centres around the country have responded to the campaign by extending working hours and cancelling leave. Toyota’s strategy and the commitment shown at local level are being appreciated: the manufacturer’s survey of around 600 owners who have had their cars attended to shows that 96 per cent are satisfied with their experience of the recall process.

Toyota has also carried out the required work on all its new cars affected by the issue, which means no delay in deliveries to new owners. Buoyed by a record for February new car sales, the company is confident that sales will remain strong across it’s range through the March registration plate change and beyond.

Miguel Fonseca, Toyota GB Managing Director, said: “Our thanks go to our customers who continue to be supportive and have confidence in the Toyota brand, and to everyone in the Toyota family, from head office to the workshops, who have all worked together to maintain a high level of service quality as we address the challenges of the recall programme.”

"We would also like to thank the customers that continued to show their confidence in Toyota, leading to a new retail sales share record in February. The Toyota Prius February sales total was comfortably more than double the previous best for the month, further proof that UK motorists have faith in Toyota quality and reliability and acknowledge the real-world benefits delivered by Hybrid Synergy Drive.”

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