Scrappage Scheme success
Written By Richard Lawton Published On: Jul 06 2009 While new car registrations continued to fall through June, the government run scrappage scheme has been a success with almost 10% of new car sales involving the scheme. However not all manufacturers have seen the benefits, with some carmakers performing much better than others.Since the scheme started in the middle of May 2009 almost 30,000 old cars have been traded in for a new model, perhaps surprisingly Hyundai have been the top performing marque with sales just through the scrappage scheme totalling 4,664. The Korean carmaker has been particularly embracing of the scheme, and coupled with a strong lineup of small cars and highly visual advertising the benefits have been reaped.
Other manufacturers that have sold well on the scrappage scheme are Ford (4,299), Kia (2,789) and Toyota (4,468). In fact, 54% of all cars sold through the scrappage scheme have been badged Hyundai, Ford, Kia or Toyota.Not all carmakers have felt the same benefits however, German giants Volkswagen has had a pretty lukewarm response selling 356 cars on the scrappage scheme, while Audi has sold a measly total of 31. Perhaps more surprising is that SEAT, with their new Ibiza, has only sold 83 on the scheme.“The scrappage incentive scheme is working well and has encouraged a lot more people back into showrooms,” said SMMT chief executive, Paul Everitt. “In the coming months, we will see an increase in the rate of deliveries and this will confirm further progress on the industry’s long road to recovery.”Let us know your thoughts about the scrappage scheme below.
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