Mazda MX-5 celebrates 100,000 sales in 20 years of UK trading

Mazda MX-5 has reached a significant milestone of sales in the UK with the iconic sports car hitting 100,000 sales in 20 years.Known for its wind-in-the-hair motoring and affordability, the Mazda MX-5 has proven to be the UK’s most popular sportscar, with British motorists accounting for over 10% of global sales and 40% of European sales since its introduction in 1990.The car was an instant sales success in the UK – arriving in mid March 1990, it racked up 2,246 sales by the end of its first year. However, while the MX-5 enjoyed success in the UK it was also well received across the globe. It entered in the Guinness Book of World Records in 2000 as the best-selling two-seater sportscar in history and racked up over 178 awards with more than 880,000 sales across two decades.In the UK, MX-5 earned the title of ‘Best Sports Car’ in its class in the 2010 JD Power vehicle ownership satisfaction survey and has won the ‘Best Roadster’ title for the fifth time-in-a-row at the 2010 Auto Express New Car Awards.“The MX-5 is the car most people associate with Mazda,” said Mark Cameron, sales director, Mazda UK. “It is a car that people not only aspire to, but can afford to run and enjoy driving on a daily basis. This iconic sportscar’s handling has been voted as the best by motoring magazines. It is a fun car that makes each journey an enjoyable experience – a car that encompasses Mazda’s soul.“To hit 100,000 sales in the UK is a significant milestone for Mazda. We are the biggest market for this car due to our love of open-top two seat sportscars.  The Mazda MX-5 finds its roots in the British heritage of soft top sportscars and has been loved by British motorists since the day it arrived on these shores,” he added.

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