Kia to debut new generation Magentis in New York
Written By Alison Bell Published On: Mar 15 2010After the success of the Geneva Motor Show, Kia is looking ahead to the New York International Auto Show next month and will be showing off its next generation Kia Magentis there.
Kia says the saloon car has the "power to surprise" and as you can see from the picture, it has sturdy and muscular good looks. The model features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by projector headlamps.
Following the theme of recent model revisions, the new Magentis is longer, lower and wider than before, the Kia’s coupe-like profile is enhanced by the chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car and enhances its proportions.
“The next generation of Magentis possesses the power to surprise,” says Peter Schreyer, Kia’s chief design officer. “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.”
“For this car we started with a clean sheet and worked to achieve an exterior design with a European feeling and stance,” said Gregory Guillaume, chief designer, Kia Europe. To help achieve this, the exterior was designed by his team in Frankfurt. The interior was created by the design team in California.
The new D-segment offering is spacious, and with class-leading levels of safety and luxury equipment. It will be launched in phases around the globe and will be seen in UK showrooms in 2011 – but the carmaker is staying schtum about the model name which will be confirmed closer to launch.
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