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From its very humble beginnings as a manufacturer of bicycle parts by hand on the outskirts of Seoul, Korea, Kia Motors has emerged as the driving force behind the Korean motor vehicle for the last six decades, laying claim to the production of the country’s first automobile as well as Korea’s first automobile export.

The word “Kia” is derived from the Chinese characters ki, meaning to “arise or come up out of” and a, referring to Asis. So when put together, Kia means to “arise or come up out of Asia.”

Today, Kia has truly risen as a major global player and boasts an ever-expanding product line-up that is sold through 179 distributors and over 3,300 overseas dealers in 155 countries around the world. Over 32,000 Kia employees spanning the globe form an expansive human network.

The Power to Surprise

Kia vehicles are continually surpassing their customer expectations and their stalwart commitment is increasing their popularity. Thanks to groundbreaking worldwide growth and a state of the art European Factory Kia Motors has a bright future. “The Power to Surprise” represents Kia’s global commitment to surpassing customer expectation through continuous automotive innovation, while embodying the ‘exciting and enabling’ attributes of the Kia brand.

From Seoul to Slovakia

Kia Motors (UK) Limited (Part of the Kia Motors Corporation, based in Seoul, South Korea) has seen more people discover the benefits of owning a Kia. And, in 2006 Kia Motors’s powerful growth was further solidified in Europe with a dedicated factory based in Zilina, Slovakia. This state of the art factory is now building the cee’d, our new c sector contender, which has been launched with an unprecedented 7 year warranty

The Kia Logo

With its three dimensional typeface and logo, the Kia CI is designed to reflect the company’s youthful and energetic image. The rich, deep red colour suggests the passion of the sun represents Kia’s strong determination to move forward in a lively and entertaining fashion. The supple and refined ellipse symbolizes the globe and alludes to Kia’s stature as a major player on the world automotive stage.