BMW has been announced as the exclusive automotive sponsor of the London 2012 Olympic Games.
Lord Sebastian Coe, chairman of the London Organising Committee of the Olympic Games and Paralympic (LOCOG) announced yesterday that the German carmaker would become the official automotive partner.
BMW has supplied more than 4000 vehicles for use during the games to transport athletes, technical officials and media personnel among others.
In addition, BMW becomes a Sustainability Partner supporting London 2012’s commitment to deliver its ‘low carbon’ and ‘healthy living’ Games.
Ian Robertson, member of the board of management of BMW AG, responsible for sales and marketing said: “Sustainability is a central pillar of our business and guides all aspects of our operations. This has led to our being named by the Dow Jones Sustainability Index as the most sustainable automotive company, for the fifth year in a row. Therefore we have a natural affinity with London 2012 and its commitment to low carbon and healthy living.”
He continued: “We see our partnership as a major opportunity, over the next three years and beyond, to focus attention on our range of the most fuel efficient premium cars – and also to shine a light on the future of individual mobility. This partnership will be an inspiration for our customers, employees, dealers and suppliers.”
LOCOG is said to have set ‘challenging targets’ with respect to CO2 and European emission standards for the car fleet. As a result BMW will provide a fleet of cars which not only meet the Euro 6 emissions standard but also beat the maximum average of 120g CO2 / km established by LOCOG. The carmaker will also showcase electric vehicles as part of its activation in 2012.
LOCOG Chairman Sebastian Coe commented: “Operationally, an automotive deal is vital for any organising committee and so I’m thrilled BMW is on board. They share our vision to stage a sustainable Games in 2012 and will be a valued partner. We welcome BMW on board and look forward to working with them over the next three years.”
