Following the announcement that Audi UK are on course to better their new car sales total for 2008, in stark contrast to many car manufacturers, their Head of Marketing Peter Duffy recently gave a revealing interview to magazine New Media Age.
In the interview he confirmed that Audi were looking to push ahead with its advertising in the digital space, with increasing amounts of innovation including an increase in the transactional side of the their website to make it easier for customers to customise their car, and the ability to purchase merchandise.
Audi are well known for their innovative television advertising campaigns, and while there are no plans for the company to move away from mass media, Peter Duffy expects digital spend to increase from the current 22% that it current accounts for in marketing budget.
“I can see us increasing our spend as a result of the downturn” he tells New Media Age.
This latest news comes on the back of several new reports indicating a further increase in internet usage.
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