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More and more contract hire and leasing customers are lookintg for fuel effcient vehicles, Hyundai Motor America announced today the launch of Blue Drive an environmental initiative which will bring to market a family of eco-friendly Blue Drive products and establish Hyundai as an environmental leader. With Blue Drive products and technologies, Hyundai will be able to achieve a fleet average of 35 miles per gallon by 2015, five years ahead of government requirements. During a news conference at the Los Angeles Auto Show, the company revealed plans for its first U.S.-market gas-electric full hybrid (to be offered in the next-generation Sonata), introduced a sleek crossover concept powered by a turbocharged gasoline direct injection (GDI) engine, and announced future high-mileage editions of the Accent and Elantra, underscoring its global commitment to sustainable transportation

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