Desira is a family run car dealership, founded by John Desira in 1972. John Desira started in the motor trade in London, working as an Apprentice Technician. Once qualified, he started his own business and was recommended a small garage in South Lopham, Norfolk. Desira has dramatically grown over the years from this first garage and is now the largest privately owned Fiat Dealer group in the country. Employing 350 staff, with 9 dealerships across Norfolk, Suffolk and North London, Desira is also Europe’s largest Fiat and Alfa Romeo Parts distributor. With 35 years of experience under our belts, Desira Group Plc has never been a company to sit still.
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