Volkswagen UK held an event last week promoting their luxury 4×4 vehicle, the Touareg, at the West London Shooting School in Middlesex. The event featured six Touareg sponsored ambassadors, each captaining a team in a series of activities to determine the greatest all rounder. The winning team received a cheque for their chosen charity, donated by Volkswagen.
Team captains were Volkswagen’s Olympic ambassadors; Steve Williams (coxless mens fours), Mary King (three-day-eventing), Will Howden and Leigh McMillan (Tornado sailing class) as well as former England cricketers Dominic Cork and Chris Adams.
The event, a first of its kind for Volkswagen, took place at the West London Shooting School, where Volkswagen are official vehicle supplier.
With superb facilities, guests battled it out at clay shooting, fly fishing, air rifles, kwik cricket and reversing a 4×4 Touareg whilst towing a horsebox!
The eventual winners were GBR sailors Will Howden and Leigh McMillan, who competed in the Tornado Class at the recent Olympics. The competition went right to the final event – and was won by Leigh McMillan who expertly reversed the Touareg and horsebox through a tight course of cones. The sailing pair chose to donate their prize money to the Great Ormond Street Children’s Charity.
Commenting after his victory, Will Howden, skipper said, “Volkswagen organised a fantastic event for us all, competing at unfamiliar activities.
Leigh and I were delighted to win and very proud to be donating our prize cheque to the worthy cause of Great Ormond Street Children’s Charity”
Volkswagen created it’s ambassador programme in 2003, to help raise awareness of it’s new 4×4, the Touareg. To help promote this, carefully selected Individuals, who place high demands on the vehicles they drive, were chosen as representatives of the brand. Each of the ambassadors drives a Touareg 3.0 V6.
Andrea Hodgson, from Volkswagen Luxury Cars commented, “This was a fantastic event for Volkswagen, the Touareg is renowned as a great all round vehicle, the WLSS provided a great platform to demonstrate that and to test our ambassadors all round abilities too.”
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