Car dealer giant the John Martin Group have morphed their marketing department into a whole new company! Now under the name of ‘The Lane Agency’ the company has marketing responsibilities not just for The John Martin Group but also for external clients such as the Bank of Scotland. Invloved in all aspects of Print and Web marketing plus media buying, The Lane Agency is now run as a seperate operation to the dealer group, with the responsibility of marketing it’s retail and corporate offers.
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