Paul Williams, the former Kia boss has been appointed managing director of Koelliker UK, the new importer and distributor of SsangYong in the UK. SYUK entered administration at the end of 2007 and Williams plans to relaunch the specialist 4×4 South Korean brand.
SsangYong will look to recruit dealers at the Motor Trader’s Dealer Drive on the 20th May 2008. William’s immediate priority is rebuild the dealer network and to double volumes to 3,000 units this year.
