Honda has announced it has entered into a partnership to support newly formed Wiggle Honda Women's Pro Cycling Team.
Founded only last year, the team is the creation of team owner, manager and commonwealth champion rider, Rochelle Gilmore, and boasts talented set of riders including championship and Olympic medal winning athletes.
The Japanese brand will use the partnership to kick start a range of campaigns in association with the team in order to provide some really engaging opportunities and experiences for customers across Europe.
Christoph Rust, PR Manager for Honda Europe said: "We are delighted to be involved with the Wiggle Honda Pro Team. Cycling has an impressive, and still growing following, for leisure and as a professional sport and this was harnessed even further by the Olympics in London last summer. This partnership goes beyond plain exposure and awareness - it is a great platform to really create exciting opportunities to engage with people and in an environment which already holds many people's interest."
Team owner, Rochelle Gilmore said: "We are excited to be supported by Honda - a high profile, global brand who has innovation and professionalism at its core. These are two qualities that are very in-line with our team philosophy. The Wiggle Honda team's fundamental approach is to provide our athletes with the best environment and conditions that they need in order to get the best performances out of themselves, and we are looking forward to building our relationship with Honda and taking part in some exciting activities together."