Fiat's eco:Drive system goes into fleet market

Fiat's in-car system that helps with fuel economy as well as reducing carbon emissions is now set to make its impression on the fleet market.More than 34,500 motorists have signed up to the eco:Drive system and over four million journeys have been logged and analysed on its dedicated website. The system looks set to follow that successful trend in fleets with its ability to manage mileage and fuel consumption retrospectively. It also offers suggestions on sustainable driving behaviour for company drivers in the future.eco:Drive Fleet optimises the fuel consumption and the safety of company car and van fleets by measuring the mileage data for all vehicles (distance, time, fuel consumption) and shows the data for vehicles or drivers, either individually or collectively. The system also automatically updates the database with management costs and the mileage count for maintenance intervals; it evaluates driving behaviour and its impact on fuel consumption, and offers users advice on becoming an 'eco-driver'.Free to download and use (www.fiat.com/ecodrive), eco:Drive Fleet is available for all Fiat vehicles (500, 500C, Punto Evo, Bravo, Qubo, new Doblò) and for Fiat Professional commercial vehicles equipped with the Blue&Me platform (Grande Punto Van, Fiorino and Doblò Cargo).The system was started by Fiat in 2008 and helps motorists understand the impact of their driving in terms of fuel consumption and CO2 emissions and offers suggestions on how to improve efficiency further by changing driving habits. Fiat has estimated that an overall CO2 saving of about 2,600 tonnes has already been achieved.eco:Drive has received many international awards including Best Digital Technology (Guardian Innovation Award 2009), Best Use of Innovative Technology (CLIO Awards 2009), European Product Innovation Award (Frost&Sullivan 2009), Green Champion (International Green Apple Awards 2009) and Cyber Lyons – Grand Prix (Cannes Festival).“Offering eco:Drive to fleets will spread the undoubted benefits of this technology, helping drivers to improve their driving efficiency, saving fuel and reducing their impact on the environment,” said Andrew Humberstone, managing director, Fiat Group Automobiles UK and Ireland.“In a fleet market context, individual drivers making small savings can have a positive effect in reducing the overall fleet carbon footprint and generate significant costs savings across the business, and eco:Drive can help with this goal.”

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