Fiat sign deal with British Cycling
Written By Richard Lawton Published On: Feb 08 2010Italian car maker Fiat has sealed a three year deal to become the official supplier of vehicles to British Cycling, which includes Great Britain Cycling and Para-Cycling teams.
British Cycling, the internationally recognised governing body for cycling and cycle sport in the UK, and organisers of the Olympic medal-winning GB Cycling Team, will have the use of the Fiat Bravo, the new Punto Evo, and the Fiat 500 city car.
The cars will be kept busy, as the organisation has national and regional representation, and oversees a wide variety of cycling disciplines including Road, Track, Mountain Biking, BMX, Cycle Speedway and Cycle Cross, requiring team cars and transport for event staff.
“Everything about this partnership is right,” says Andrew Humberstone, managing director, Fiat Group Automobiles UK and Ireland. “The connection between us and British Cycling is immediately evident in our attitude to environmental concerns and in Fiat’s stated aim of being the manufacturer with the lowest CO2 emissions in Europe – something which we’ve achieved for the past three years.
“This new agreement also reflects our desire as a brand to continue evolving with lifestyle associations such as this, not just in terms of our environmental position but also at a commercial level – facilitating dealer network opportunities in the business market.”
Paolo Lo Monaco, finance and business development director, Fiat Group Automobiles UK and Ireland, adds: “Fiat fits well with what British Cycling is achieving in the UK – on the competitive track and off it – and we are delighted to be in partnership with them.”
Ian Drake, CEO, British Cycling, comments: “Our partnership with Fiat builds upon British Cycling’s strategy to create a family of commercial partners with a view to building a long term, sustainable future for the sport in the UK.
“As well as producing vehicles well suited to our diverse needs, Fiat is among the most environmentally conscious car manufacturers, which complements our efforts to create a more sustainable future for transport in Britain. I am confident that the support of a progressive brand like Fiat will help us further broaden the appeal of cycling and we look forward to working together during these exciting times for the sport.”
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