Consumers can now expect Proton to deliver more unique, stylish and attractively priced cars. The new Proton branding system is a critical milestone in our continued commitment to realise our vision. Building a brand globally requires Proton to consistently manage all points of contact with many audiences and ensure that they are in harmony with the overall vision. Proton recognises its responsibility for protecting the environment and minimising the effect of its vehicles on society in terms of resources and pollution. These aspects are a major consideration in all aspects of new vehicle design.
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